Oprah Winfrey Network

The design aesthetic of the Oprah Winfrey Network HQ can be described as "boutique hotel meets corporate office."

Environmental graphics were constructed with natural materials and unique touches. We designed the signage system to complement that aesthetic and in some cases blend into walls discretely. We chose the same oak used for the flooring and furniture, while balancing that warmth with a contemporary matte finish clear acrylic. The acrylic is back painted to match the wall color (hiding any unsightly mounting hardware). We collaborated with the Looking design studio, who oversaw the creative direction of the signage and HLW International, who led the overall interior design efforts.