Gallery Sonder

The Challenge

Going against the grain of typical sales-focused galleries, Gallery Sonder wanted a brand representative of their immersive, community-oriented space for artists and enthusiasts. Our collaborative effort was focused on a design that invites you into the unique narrative of each individual artist and celebrate their work.

Our Solution

An Invitation to Explore

A "portal" identity that draws people in through an approachable yet sophisticated experience across signage, digital spaces, and invitations

Looking Established Day 1

The business goal was to launch not only a compelling brand but look established on day one to compete in the Orange County market.

Client Needed Easy-to-use CMS

To empower the gallery into this new chapter, we developed a robust, yet easy to use, CMS so the client can take ownership of the website content.

We partnered Gallery Sonder to build a brand representative of their immersive, community-oriented space for artists and enthusiasts. Our collaborative effort resulted in a beautiful and bold design that invites you into the unique narrative of each individual artist.

A Window into Art

The brand is developed around the concept of a portal that allows for a peek into the art, but expands into an immersive experience.

extended versions of each letter in both directions

all the artist names with their art put in an extended letter

Creating an Experience

We approached all branded materials with the intention of creating a feeling of intrigue, through keyholes, and immersion, through expanding and revealing elements.