From the niche vintage vehicle to the mud-tracked floors of a soccer van, anyone with a car deserves to experience full service from head to tail-lights. Enzo's wanted a brand that reflects their obsession to detail when it comes to detailing cars. We dove into an involved process, cruising from their logo, to website, and the space to help make the experience as detailed as a wash.

Old World Service
For Enzo's they had a vision for who they wanted to be, but needed that extra bit of care with the detailing. We refined their logo to feel reminiscent of vintage car shops, while feeling modern and clean.





A Clean Sweep
After developing a brand, we provided recommendations on all branded areas of Enzo's to create a consistent brand look. This included how their brand appeared on uniforms, merch, and products.






Digital Presence
In addition, the website is in development to provide potential customers with information and peace-of-mind that they are working with experts in car detailing.




Digital Presence
The final frontier of the brand Is the social media presence. We made recommendations for their existing instagram page, and provided direction for campaign concepts that are easy to execute and maintain.



Enzo's Cafe
As an added value to the experience, Enzo's will also have a cafe on-site for customers to have a pleasurable place to wait while their car gets cleaned. We gave recommendations on their brand's look and feel, from cafe branded materials to interior finishes.




Exterior Signage
Being situated in an heavily trafficked intersection in Boise, Idaho, it was important to create an impact with the signage on the street corner and building facade.

