Progress Lighting

The Challenge

As a lighting company that works with thousands of products, it would be easy to sacrifice beauty for utility. We were challenged with creating marketing materials that were both beautiful and functional—a representation of the company’s products.

Our Solution

Beauty Meets Functionality

A catalog and marketing system built to handle that volume without sacrificing design.

Award-Winning Design

Platinum and Gold MarCom Awards for outstanding communication and design.

A True Collaboration

20+ years working alongside Progress to weave consistency through brand, marketing and packaging.

Progress Lighting is a premier designer and manufacturer of residential and light commercial decorative lighting solutions. Headquartered in Greenville, South Carolina, the company offers a robust catalog of finely crafted fixtures, ranging from statement chandeliers and pendants to energy-efficient LED and durable outdoor lighting. The brand focuses heavily on combining aesthetic appeal with stellar performance, delivering style-forward designs that elevate modern interior spaces. Today, Progress Lighting serves as a primary supplier and trusted partner for DIY homeowners, production homebuilders, electrical contractors, and architects across North America.

Progress lighting is one of the nation's largest and oldest producers and manufacturers of residential lighting solutions. Being a company that works in such high volume, it would easy to sacrifice beauty for utility. But with a stellar in-house product design team and partnering with an Elle Decor Top 100 designer, you'll see that's not the case. That's really the story here for us, with catalogs of hundreds of pages and thousands of images, how do you not let that immense task get in the way of good design.

Being details and logistics focused, we've found ways to organize and communicate their brand in elegant ways. Whether it's a nearly one-thousand page product catalog, or designer brochure, we've recognized their need to produce beautiful marketing materials at high volumes. Since working with Progress Lighting, they've been recognized in the MarCom Awards for outstanding communication and design, winning Platinum for the Jeffrey Alan Marks Catalog and Gold for Experience Progress Magazine.

Catalog 134

The flagship catalog of all their products. The conceptually drives the look and feel of all other peripheral marketing materials. This is still a valuable sales tool and the fastest way to peruse all the products.

Design Series

Design Series - Jeffrey Alan Marks Collection

A fitting collaboration between dreamer and maker. Jeffrey's purposeful and authentic spaces beg to be lived in rather than existing only to be stylish. Today this Elle Décor A-List designer's spirited aesthetic is realized beyond his fortunate clients through licensing partnerships and a broader audience can look forward to homes that are more genuine, more personal and more engaging.