Texas Organ Sharing Alliance

The Challenge

A life-saving organ donation nonprofit needed a brand to carry the full weight and meaning of its mission, while speaking with heart to both grieving donor families and waiting recipients.

Our Solution

Life-Saving Colors

The heart is a source of warmth, life and generosity, its blue-to-red color gradation representing how the loss of life can lead to new life.

Rich in Meaning

The heart shape blends into a partial infinity symbol, representing the continuation of life via organ donation. The infinity symbol alone can be read as the number eight, which is the number of lives a single organ donor can save.

Standing Ovation

A dynamic, meaning-rich logo, was met with a standing ovation from the board.

The Texas Organ Sharing Alliance (TOSA) saves lives through the power of organ donation.

The TOSA logo has significant meaning and relates directly to the life-saving work they're committed to. The heart represents warmth, life and generosity. The heart shape blends into a partial infinity symbol, representing the continuation of life via organ donation. The infinity symbol alone can be read as the number eight, which is the number of lives a single organ donor can save. The blue-to-red color gradation represents how the loss of life brings about new life.

Isn’t it time to arm your brand with a clear story and compelling design?

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