The Challenge
A high-end custom furniture maker entering the hospitality market as a David among Goliaths, Composition Hospitality needed to come out of the gate strong against far bigger, established competitors.
Our Solution
Endless Combinations
With a semi-fluid identity, based on the arrangement of the three "O's" from the word composition The logo, like the service, is simple, flexible and versatile.
Release the Production Backlog
The brand helped grow a production backlog and double sales year over year for five straight years, from $1M to $16M.
Service First
A fluid identity that reflects how the company solves unique problems in unexpected ways and creates breathtaking furniture for its clients.
Manufacturing Fine Furnishings for the world's most exceptional hotels and resorts since 2006. Composition hangs its hat on Innovative Service + Resourceful Solutions. They've earned a reputation for the highest level of service in the industry, and have worked with some of the most talented craftsmen, artisans, mills, shops, factories and vendors around the globe. Their mission is to provide superior products that are a perfect fit for the composition of each clients installation.
Logo
A fluid identity that is able to adapt to the context of its use.


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Reddoor Values
Compelling Solutions
Well-thought creativity that tells a story.
Composition's logo evolved into a mark that told the company's story and served as a driving element for future applications.


Designer Sample Kits
We created a system of wood and metal finish samples that appeal to designers, and prioritize usability.



Applications



