Boerne Little League

Boerne Little League (BLL) was looking to upgrade their basic little league look in order to attract families and players to their hometown baseball and softball programs. We began the project by focusing on the baseball caps. We wanted to create a hat that kids would WANT to wear at school. Little league, at least in Texas, is up against numerous club and travel team options for baseball. So, we wanted to brand BLL in a modern and compelling way as a way of saying you can still play competitive baseball and softball without having to sacrifice your entire weekend driving across the state.