Rubrik Zero Labs

The Challenge

Rubrik Zero Labs is a cybersecurity research team whose existing brand felt over-designed and trendy for the seriousness of its content. They also had a labor intensive design system that made every time-critical report slow and expensive to produce.

Our Solution

On-Market Brand Identity

A sophisticated approach invites you into in-depth insights on data security.

Efficient Workflow Saving Hours

We cut hours off production and saved thousands on reports.

“Exceeding Every Metric”

Quote from our client when asking about expectations and business goals.

Rubrik Zero Labs is a cybersecurity research and thought leadership resource designed to provide actionable, vendor-agnostic insights to help organizations reduce data security risks. By analyzing real-world threats and surveying global IT and security leaders, it uncovers critical trends ranging from ransomware behavior to identity-driven exploits. They foster public advocacy, enhance community defense, and help businesses build practical cyber resilience against evolving threats.

Scientific Method

Our approach focused on the technical and detailed methodology the Rubrik Zero Labs takes on important cyber security topics.

Academically Inclined

To support the scientific design approach, we took advantage of long-held research habits like underlines and highlights to add subtle details to the site.

Key Art

RZL presented us a pain point at the start of the project: key art that required too much time to create. We solved this with impactful key art that is built systematically yet customizable, and follows the concept of magnification.

Delivering Research

A primary concern were the designs of existing reports. We transitioned the design from bright, complex layouts to approachable, editorial reading experiences for C-Suite readers who seek straightforward information.