The Burbank Portfolio

The Challenge

The challenge was to create one voice for a collection of branded properties and market to companies that want to be in the center of the media industry, Burbank. As we dug in, it became apparent that Burbank was and is "the cradle of content creation" and some would arguably say – the entertainment capital of the world.

Our Solution

A System that Rooted in Simplicity

With a simplified type and color system, each building had its own personality but still belonged to the same family

Setting the Foundation

The system has taken hold as a timeless brand that has the ability to evolve for over a decade.

Consistent Delivery and Results

Our long-term partnership of nearly ten years has continued to through regular marketing engagements using the brand.

Worthe Real Estate Group and Blackstone co-own a collection of thirteen office buildings in Burbank that total over 3,000,000 SF of office space. They have six unique brands, one of which is a 19-acre campus with it's own state of art movie screening theater. Our unique opportunity was to unify and market the portfolio of properties as a single collection named: The Burbank Portfolio.

burbank overlook with "the burbank portfolio"

Brand and Video Development

We developed the brand, video graphics and partnered with Aether Films on an incredibly short one-month timeline.

burbank overlook with "the burbank portfolio" and buildings labeled

The Burbank Portfolio: Premier office space among the biggest names in entertainment

Behind the Scenes

The amazing team at Aether Films handled the video production. Photos: Cliff William

Creating Oneness

Each distinctive property within the Burbank Portfolio has it's own brand identity developed at some point over the last 40 years. Consequently, the brands don't work together as a visual system or side-by-side in a portfolio of properties under singular ownership. We created cohesion with a simplified type system and used color to help create distinction between each property.

Old Property Logos

New System

flyers for different buildings within design system

Online Impression

The main website showcases all the properties and links to individual property sites for the purpose of marketing lease renewals.

Reddoor Mission Statement

Brands have a story worth telling

They deserve to be recognized, so we arm them with clear stories and compelling design that allows them to stand out and succeed.

With a vast portfolio encompassing all of Los Angeles County, we focused on clarifying The Burbank Portfolio story and show off each property's character within a well-designed system.

Specific Property Sites

Email Marketing

Print Impression

Each property has individual marketing needs. Our brochure system positions each building in a fresh way and highlights the specific amenities of each.