A law school equipping students to fight for justice - superhero cape and tights not included.

Trinity Law School

The Challenge

A distinctively Christian law school with a real purpose went unnoticed at career fairs because it’s identity didn’t speak to its market. We stepped in to build marketing materials that could connect with prospective students ready to fight injustice.

Our Solution

Standing Out From the Competition

A bold, clutter-free view book that turned heads, grew admissions, and gave Trinity legitimacy from a single print piece.

A Book with a Greater Purpose

Each time the Viewbook was re-designed, the direction was applied towards other marketing materials for consistency.

15 Years of Viewbooks

Since 2011, Trinity as trusted Reddoor to deliver a compelling Viewbook every year.

Trinity Law School is a private, Christian law school located in Santa Ana, California, serving as the law campus for the Trinity International University system. The institution provides a legal education rooted in the Judeo-Christian tradition, emphasizing the integration of law, biblical theology, and international human rights. Accredited by the State Bar of California, the school offers flexible on-campus and online academic pathways, primarily including its traditional Juris Doctor (JD) degree and a versatile Master of Legal Studies (MLS) program.

It seems like just about every client wants to stand out. Afterall, isn't that the point of marketing? To rise above the crowd so your potential customers will take notice? Trinity Law School wanted the same thing, except what caught our attention is that they had a purpose behind that desire... a greater purpose. They want to be more than an average law school, there are hundreds of those. They want potential students to see that they are a distinctively Christian law school helping their students fulfill their calling. The call to justice in a world filled with injustices, whether that's a social injustice, human trafficking, religious injustices, persecution of faith or domestic injustices.

We wanted potential students to stop and take notice. This oversized brochure, or view book, is anything but a stuffy conservative Christian publication. We wanted the content to be bold yet informative. Simple clear communication seems to be rare in academia, the norm tends to be: how much can we fit on a page. The team at Trinity were a huge support in removing superfluous content that got in the way of our goal - communicate what is Trinity about pave the way for easy application into the program.