Uppababy Retail Signage

Catching sun in beautiful Santa Monica, Uppababy's new HUB was ready for their customers to stroll right in. The problem? It was difficult to notice their location or find their designated customer parking.

After visiting the site, we came up with a simple plan to help navigate customers right to their door. For those walking up, we placed a sign on a column facing the street, and an opaque vinyl to their door. On the south facing wall of the building, we placed a larger sign that can easily be spotted as cars drive by or pull up into the driveway. By placing signage in these location, customers will no longer feel lost reaching their destination.