Reddoor Creative
blue butterfly sign
A true neighborhood coffee shop owned by a husband and wife, creating space for meaningful connections.
Brand, Print, Environmental

Blue Butterfly

There is a delicate balance to create a brand that epitomizes warmth, neighborhood and hip.

All the while harnessing the strengths of the husband and wife team that own the Blue Butterfly Coffee Co. on Main Street in El Segundo, CA. A study of opposites that, when combined, create something familiar, beautiful and inviting.

Logo Concept

The double B logo, is both masculine and feminine, and has become an iconic stamp on Main Street El Segundo.

blue butterfly exterior
upside down branded blue butterfly mugs
menu
Reddoor Values

Instill Confidence

We create boldness and confidence for our clients.
With a new brand identity, Blue Butterfly became a warm and inviting locale for the community to enjoy their morning coffee, or afternoon pick-me-up.
drawn gems
bottom of menu closeup
black menu sign
branded punchcards and insulator
branded stationaries
small menu
close up of wall menu

Isn’t it time to arm your brand with a clear story and compelling design?

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