Press and media members are always getting invited to preview the next new automobile brands and models. How does one event stand out from the next? The design brief for the Q50 Media Preview Kit was to speak to the "inspired" way of life and the quality of the Infiniti brand. Elegant modern luxury with a focus on performance. Working with the creative team at George P. Johnson, we decide to avoid the typical glossy image brochure and cheesy branded notebook. We wanted to create something memorable and something to actually be kept and used.
Media Preview Kit
Beautiful Simplicity
It started with a beautiful notebook with an "Inspired" black imprint. This was accompanied by a simple silver paper folder with a hand-done blind emboss that contained the route book and trim guide for the automobile that they would be driving. The resulting kit was accompanied by other thoughtful and luxurious touches that were representative of the Infiniti Q50.
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