Captivate

Captivate approached us with a unification problem. They had two Texas locations in with different types of clients, different office cultures and different ways of doing business. The first task was a naming simplification effort. We combined Sterling Home Technologies and Captive Audio to make Captivate. There was a desire to move away from Captive, which could have negative connotations. This move was as much for the internal team culture as it was for the customer.

Following the rename, we went to work on the brand. The goal was to create an elevated brand that had meaning. We utilized actual sound recordings of the word "captivate" to create a sound wave element, and used an RGB color gradient, each alluding to the immersive experience that high-end audio-visual equipment can deliver.

When considering the vehicle design, our ultimate litmus test was "are these vehicle graphics going to be distinctive and intriguing if a service vehicle is sitting in the driveway of a multi-million dollar house?"

Cheat Sheet

For each new brand we create, we also create a one-page "Cheat Sheet" that helps with client with simple reminders on how to consistently communicate with the new brand. Obviously, this isn't exhaustive, but a great reference guide for client-created design.

This simple, yet impressive, metal card is carried by the service team and left with clients so that it's easy to schedule and request service.

Isn’t it time to arm your brand with a clear story and compelling design?

Related Projects

Revogen

Brand, Print, Digital

SummitTrek

Brand, Print, Digital