
We developed a brand, digital presentations and other identity collateral for RM Sports, a consulting agency for elite athletic teams.
RM Sports prides itself in "taking the guesswork out of high performance." In order to do so they focus on: training the trainers and coaching the coaches; providing supplemental expertise; measuring and facilitating competitive intelligence; augmenting performance development with the sport sciences; and teaching concrete techniques, skills and strategies.
Our challenge was to create a brand that felt at home in the competitive sports arena, that complemented the technical and detail-oriented consulting service, while speaking clearly to a wide audience. Our target demographic included NCAA Athletic Directors, NCAA coaches, all the way down to the athletes themselves.
Logo
The logo tells the story of how hunting for the smallest opportunities for improvement and efficiency can literally "change the game."



Key Characteristic
Compelling Visual Communicators
We are enemies of mediocrity and are unwilling to accept average work.
The logo was just the beginning for RM Sports. We continued into their Performance Reports and developed clear and compelling infographs to tell their story.

Performance Reports


