Web and App Design: iCrete – IT for the Concrete Industry

We all hear it “specialize, specialize, specialize”… they actually did it. iCrete executives saw a need in the Concrete industry and decided to solve a major IT problem for the concrete vertical. They take legacy IT systems in a complex web of consolidated concrete producers and cement plants and allowing them to talk to each other. This creates near real-time actionable information from the CEO all the way down to the cement truck driver. To communicate this complex problem and iCrete’s relatively simple solution was our task. We did this by keeping information graphics simple yet communicable and created relevancy by designing app-like icons for their software solutions.
iCrete website