Richard MacDonald Website

Presentation is everything. This phrase is uttered in many an art school. Your concept or execution of something may be flawless but if you have a lousy presentation of the idea, the success of what you created falls flat. The world-renowned sculptor, Richard MacDonald, knew this all too well and had felt he had negelected his website presentation far too long. We meticoulously went through his past site and noted its successes and failures and worked side-by-side with the artist and his team to create a rich experience of his three dimensional work online.

The obvious items were on the team’s checklist: works well on devices, attention grabbing homepage, easy-to-manage content and built for SEO. We wanted to take those and make sure the experience of the art wasn’t lost. Being able to see his sculpture in person is something magical that is hard explain and present on any 2D medium. From a presentation standpoint, we felt there were two things we had to get right: the incredible detail of the work and the three dimensional experience. This is a tough nut to crack since we are dealing with multiple devices, many screen sizes and functionality.

With the help of designer/developer, Thom Meredith, we did this in two ways. The first is a powerful yet simple homepage sildeshow that shows macroview croppings of the artwork texture. The interesting twist with this sildeshow is that we ensured that we had a different collection of images, depending on whether the device was in horizontal or vertical orientation.

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The second was the three dimensional experience. The technology in this realm continues to improve and we were able to implement a 360 view of the artwork that user could control with thier mouse or finger on touch devices. This sounds simple and obvious but a few years ago the only options were crude and didn’t work on touch devices.

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The rest of the details were just as important, as we wanted to create a museum-like experience for the art the artist.

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With interative timeline functionality the user can experience the artist’s biography, accomplishments, rich media, news and exhibitions.

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Creating a great experience for mobile devices using the same image database was critical.

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