Project Worldwide: A Book Commemorating the Launch of a New Type of Agency
On April 20, 2011, the best talent in marketing gathered for one night at the Allen Room in New York City’s Time Warner Center to celebrate the launch of Project: WorldWide and the rise of engagement marketing. In all, more than 200 senior executives from across the industry and the globe were in attendance, from clients and marketers to agency pros and industry press.
The reason for the celebration? A fresh new approach to Marketing. An approach made necessary by changing consumer behavior and inspired by clients’ ongoing needs – not only to interact with audiences, but to move them to action. With Project, this vision comes to life through a powerful brand experience unlike anything an agency network has ever done.
Led by Project: WorldWide Chairman and CEO Robert G. Vallee JR., the event included the official welcome of Partners + Napier to the Project family, the announcement of the opening of Project’s first NYC office and, finally, a special VIP performance by Grammy® Award-winning Train.
A commemorative coffee table book was designed by Reddoor Creative to serve as a reminder of the beginning of this engagement marketing agency of agencies.