Midwest-Authenticity Meets Artful-Creative | Emily Griffith

We helped artful photographer, Emily Griffith, develop a tagline after taking her business through the Reddoor Brand Foundation Process: creative, emotive and sincere images of people, for people. This captures her mission as a business and her personality as an artist. Maybe it’s being raised in the Midwest but whatever the reason, she’s the real deal. We really tried to capture this authenticty-meets-creativity concept in developing her brand. Now residing in Maine, she continues to flourish as photographer creating images for people.

Here is a look at some of the items we created for her:

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The website kept this ‘free-from-pretension’ feel as well. Simple and straightfoward, allowing the creativity of her images to be the focus:

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Here is the mood board that was developed as inspriration for the brand. Note the three words that define her brand personality:

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