Life Technologies Global Tradeshow Brand Guidelines

Working with George P. Johnson, we tackled a monsrtosity of a project. Assignment: to take the existing global tradeshow properties for Life Technologies, a medical supergiant, and apply their brand, creating guidlines for the world to use…

Life Techonlogies is comprised of more than eight internal business units on multiple continents. The solution ranged from table top graphics to a 40ft x 60ft exhibit and everything in-between. Along side of GPJ’s Creative Director Aaron Miller, we developed new signage properties and identification fins to supplement their system allowing the individual brands to have a voice. The final deliverable was a PDF style guide that was distributed to the business units in the Americas, EMEA, and Asia-Pacific. Here are some samples from that style guide:

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