Jessica Claire Photographer Website

The Problem

Redesign a website that would set a new standard of style and originality in a rapidly growing wedding photography industry where template websites are the norm.

The Solution

We created a unique set of pop-art-like icons that represented the different facets of the photographer’s personality. With such a large blog following (thousands of daily visitors), having the personality show through in a sophisticated yet authentic way was key. Not only to maintain readership but grow it as well. The visual concept behind the site is a wall with framed art and photography arranged in a unique asymmetric composition, to reinforce the uniqueness of Jessica and her approach to her craft. One large driver was to integrate social media and means of contacting her throughout the site so every blog article and page had integration to drive cross media traffic.

The Brand Personality: Exclusive, Eclectic, Unique

The Results

Web traffic, social media traffic and leads all grew within the first few weeks after the launch. She continued to gain recognition as a leader within industry and has had steady speaking engagements at top industry conferences. She is considered one of the most sought after wedding photographers in the industry.