Neighborhood Coffee Shop Branding: The Blue Butterfly

There is a balance in creating a brand that epitomizes warmth, neighborhood and hip. All the while harnessing the strengths of the husband and wife team that own the Blue Butterfly Coffee Co. on Main Street in El Segundo. A study of opposites that, when combined, create something familiar, beautiful and inviting.

01_bb_front_awning+logo
02_bb_front_awning+logo2
03_bb_front_b_logo2
04_bb_hanging_sign
05_bb_hanging_sign_detail03
06_bb_hanging_sign_detail01
07_bb_program
08_bb_holding_menu_detail02
08b_bb_holding_menu_detail
09_bb_program_detail
10_bb_inside_mug